Cryptocurrency investors and fans frequently promote Bitcoin (BTC) as the equivalent of “digital gold,” but Ethereum (ETH) is still struggling to find an equally compelling and uncomplicated marketing strategy. The difficulty lies in enticing the baby boomer generation to invest in Ethereum exchange-traded funds (ETFs). On May 24, Glassnode’s chief analyst, James Check, acknowledged in a post on X that, despite years of attempts, Ethereum has yet to establish a straightforward and easily comprehensible narrative that resonates with this particular demographic.
